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YAEL BLOOM

  • MOTION
  • STILLS
  • PHOTO EDITING | R&C
  • ABOUT
  • CV
  • PERSONAL BOOK PJCT
  • BEHIND THE SCENES

IBM: 'OUTTHINK HIDDEN' AUGMENTED REALITY MOBILE APP

Role: Photo Editor/Researcher • Licensing rights/ clearances

Creative Director: Nicole James, Merrin McCormick

AR Production Company: T Brand Studios/ Fake Love

Agency: Ogilvy & Mather

Client: IBM

“Outthink Hidden” augmented reality app celebrated ten of sciences most unsung heroes. Once people download the app they could visit any of 150 sites in 10 cities and point their camera at a QR code. Through it, they saw a statue representing Hidden Figure protagonist Katherine Johnson or one of nine other people, including Johnson’s colleagues Mary Jackson and Dorothy Vaughan, inventor Bessie Blount Griffin, and blind mathematician Abraham Nemeth.

The app included a map of locations, as well as biographies of the featured men and women.

Researched NASA archives, stock houses and private estates. Responsible for securing rights and clearances from NASA, Walt Disney Company and private estates.

IBM: OUTTHINK HIDDEN AR APP CASE STUDY

  APP SCREENSHOTS

APP SCREENSHOTS

  APP SCREENSHOTS

APP SCREENSHOTS

  APP SCREENSHOTS

APP SCREENSHOTS

  APP SCREENSHOT

APP SCREENSHOT

  POST LAUNCH   VANITY FAIR ARTICLE

POST LAUNCH VANITY FAIR ARTICLE

  TWITTER POST

TWITTER POST

 TUMBLR POSTS

TUMBLR POSTS

  CES CONFERENCE, EVENT LAUNCH OF APP

CES CONFERENCE, EVENT LAUNCH OF APP

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IBM: WATSON & CLOUD PRINT ADS

Role: Photo Editor/Researcher

Creative Directors: Sid Tomkins/ George Tannenbaum

Agency: Ogilvy & Mather

Client: IBM

Print Ads for Wall St. Journal & NYTimes

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THE WORLD BANK: 'A WORLD WITHOUT' DIGITAL SPOT

Role: Integrated Content Producer/ Digital Project Manager/ Picture Researcher + Editor/ R+C

Creatives: George Tannenbaum, Marc Klein

Video Editor: Alex Pirrone

Sound Designer: Paul Fiterson

Recording Studio: Sonic Union

VO Talent: Lilly Collins

Agency: George Co LLC

Client: The World Bank

‘A WORLD WITHOUT ‘ DIGITAL SPOT

NRDC: 50th Anniversary Annual Report

Role: Contributing Photo Editor

Illustrators: Eiko Ojala, R. Vecchio

Client: Natural Resources Defense Council, Inc.

Photo researched/ edited, obtained rights & clearance, stock house purchasing and uploaded/ tagged images into DAM system for NRDC’s 50th Anniversary Annual Report (124 pgs).

Annual Report highlighted victories that this fabulous non-profit environmental advocacy organization achieved since 1970.

CLICK HERE TO VIEW THE ANNUAL REPORT

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 Field produced remote shoot of Han Chen, NRDC’s International Energy Policy Manager.  National Geographic   Photographer:  Sean Gallagher  Location:  Beijing, China

Field produced remote shoot of Han Chen, NRDC’s International Energy Policy Manager. National Geographic Photographer: Sean Gallagher Location: Beijing, China

  Photographer:  Scott Wilson

Photographer: Scott Wilson

  Photographer:  Stephen Walker

Photographer: Stephen Walker

  Photographer:  Brittany Greason

Photographer: Brittany Greason

  Photographer:  Wang Wen/ Visual China Group via Getty Images

Photographer: Wang Wen/ Visual China Group via Getty Images

  Photographer:  Corey Richards / National Geographic via Alamy

Photographer: Corey Richards / National Geographic via Alamy

  Photographer:  Dennis Schroeder/ NREL

Photographer: Dennis Schroeder/ NREL

  Photographer:  Alexis Bongofsky/ USFWS

Photographer: Alexis Bongofsky/ USFWS

  From far left:  iStock:   Jack Smith / AP Images: Brandon Cole  /  Alamy: Christian Asulund / Greenpeace: Michael Harbison / iStock

From far left: iStock: Jack Smith / AP Images: Brandon Cole / Alamy: Christian Asulund / Greenpeace: Michael Harbison / iStock

  From far left:  Stocksy / iStock: Jeff Hu / Robert Bremec /  Getty Images: Elijah Nouvelage / iStock: Maki Shmaki

From far left: Stocksy / iStock: Jeff Hu / Robert Bremec / Getty Images: Elijah Nouvelage / iStock: Maki Shmaki

  From far left:  NYCGovParks.Com / John Margolis / Shutterstock: Gabor Kenyeres / The Washington Post via Getty Images: Carol Gusy / The Washington Post: Brittany Greeson

From far left: NYCGovParks.Com / John Margolis / Shutterstock: Gabor Kenyeres / The Washington Post via Getty Images: Carol Gusy / The Washington Post: Brittany Greeson

  From far left:  Alamy / Goddard Space Flight Center - NASA / Bloomberg via Getty Images: Jamie Rector / NREL: Dennis Schroeder / iStock

From far left: Alamy / Goddard Space Flight Center - NASA / Bloomberg via Getty Images: Jamie Rector / NREL: Dennis Schroeder / iStock

  INSTAGRAM POST

INSTAGRAM POST

NRDC: SPECIES WATCH - EDITORIAL CONTENT

Role: Contributing Photo Editor

Client: Natural Resources Defense Council, Inc.

Conceptualized, researched, and photo-edited environmental and news stock photography for a wide variety of channels, including web, social media, and print publications.

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NRDC: BLOG & DISPATCH - EDITORIAL CONTENT

Role: Contributing Photo Editor

Client: Natural Resources Defense Council, Inc.

Conceptualized, researched, and photo-edited environmental and news stock photography for a wide variety of channels, including web, social media, and print publications.

PNC: 'VIRTUAL WALLET' DIGITAL PROMO SPOTS

Role: Integrated Content Producer / Photo Editor

Creatives: Wayne Fujita, Arthur Vaughan

Motion Designer: Alessandro Ussa

Agency: Razorfish

Client: PNC Bank

Award: Webby Honoree, Financial Brand "Spectacular Site in Banking"

With a limited budget, the in-house team created a series of videos for PNC “Virtual Wallet” Product Site using stock photography that I researched, edited and purchased.

VIRTUAL WALLET PROMO SPOT

VIRTUAL WALLET STUDENT PROMO SPOT

'BIG CROW' DOCUMENTARY

Role: Rights & Clearance / Secured fair use rights & clearances of archival footage.

Director: Kris Kaczor

Production Company: Freestyle Digital Media

BIG CROW (2023) is a vérité-style documentary that describes contemporary life on an American Indian Reservation through a girls high school basketball team. Part biography and part social commentary, the film digs deep to combine archival footage with extensive interviews of the people who knew SuAnne best without shying away from the brutal history that created the pressure cooker that is “The Rez” today.

‘BIG CROW’ INDIE FILM TRAILER

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  IBM: OUTTHINK HIDDEN AR APP CASE STUDY
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IBM: 'OUTTHINK HIDDEN' AUGMENTED REALITY MOBILE APP
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IBM: WATSON & CLOUD PRINT ADS
  ‘A WORLD WITHOUT ‘ DIGITAL SPOT
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THE WORLD BANK: 'A WORLD WITHOUT' DIGITAL SPOT
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NRDC: 50th Anniversary Annual Report
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NRDC: SPECIES WATCH - EDITORIAL CONTENT
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NRDC: BLOG & DISPATCH - EDITORIAL CONTENT
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PNC: 'VIRTUAL WALLET' DIGITAL PROMO SPOTS
  ‘BIG CROW’  INDIE FILM TRAILER
3
'BIG CROW' DOCUMENTARY

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